Stephanie Olexa, Strategic Business Advisor
Last winter my Uncle John (91 and still living in his own home) called me because his daughter was out of town and he was not feeling well. He said he was “woozy” and wanted to know if he should call his doctor or just wait. Of course, I took him to his doctor immediately and fortunately, it was just the onset of a mild case of the flu.
Woozy. That word is not in a medical dictionary. But I knew what he meant. I’ve been there too. In the Miriam Webster dictionary the definition includes the words aswoon, hazy, unfocused, swimmy and vertiginous. Swimmy? Got the picture, right? Hard to define, easy to empathize.
“Trust” is just like woozy. We know it when we feel it, experience it, don’t have it, or hear about it. But it’s hard to define. So if we struggle to define it, how can we actively build it, preserve it, or repair it?
Trust is a gift we give to a person or organization that is trustworthy. A gift. A rare, valuable, precious gift to be treasured and protected by both the giver and the receiver. Trust is a belief in the reliability, truth, ability, vision, strengths, assurances of character of a person or organization. There are five circles of trust: self, family and personal relationships, organization, market, and society.
An individual who has self trust has high character and high competence. He has a healthy balance between self confidence and self esteem. As Ralph Waldo Emerson said, “Self Trust is the first secret of Success”. It is also the foundation for all of the other circles of trust.
As we move outwards, the next circle is trust in family and personal relationships. This trust circle encompasses the loyalty, accountability, and love of our families and close relationships. The organization trust circle is the relationship of trust and trustworthiness we have inside our businesses. It is the organizational alignment that builds efficiency and effectiveness. Trust in the market is the open relationships between your business and its customers, suppliers, competitors, and collaborators. It is the basis of your reputation and brand. Societal trust is trust within the general community as evidenced by contribution and giving back; it looks like global citizenship.
The five circles of trust describe the realms of trusting relationships that build on each other. I certainly can’t picture a business trusted in the market that has untrustworthy leaders. Furthermore, if we don’t trust ourselves, how can others trust us? So, the trust circles build upon each other and reflect backwards as well.
But how do we build trust within each circle? There are five domains of trust that exist within each circle. They are:
- Competence – talent, attitude, skills, culture and knowledge
- Integrity – doing the right thing when nobody is watching; walking the talk
- Openness – willingness to accept and be accepted; personal authenticity
- Benevolence – having the best interest of others in mind
- Shared Vision – individual visions and the vision of the organizations are congruent; vision and action are congruent
After thinking about trust in this way, it sounds a little less woozy, right? Now we can talk about strategies for building trust in specific circles and developing strategies within certain domains of trust. And, we can work on the difficult challenge of rebuilding trust when it is damaged. Less woozy, more actionable.
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Next in the series: Self Trust, the Foundation for Your Success