We are excited to kick off 2020 featuring Mark Peters, G2 CEO of Butterball Farms, Inc. Mark will share some of the highs and lows of his leadership journey with Butterball, including his relationship with his father, Leo Peters, founder of Butterball Farms. As we all know, owning and running a family business often comes with complex roles, relationships and opportunities that require emotional agility.
As the second-generation CEO of Butterball Farms Inc., Mark has successfully managed to build upon the success of his father and grow the company into an industry leader. Through hard work, the inﬂuence of a number of mentors and leveraging a proven product, Mark has beaten the slim odds of family business continuity through the second generation. He has successfully led Butterball Farms and positioned it for signiﬁcant growth moving forward.
Mark’s father was a self-proclaimed “inventor by trade” and had a high need to be involved in every aspect of the business, so when Mark suddenly became CEO upon his father’s death in 1995, he admittedly struggled to keep a debt-free company aﬂoat. Within the ﬁrst five years, the company was nearly bankrupt.
However, Mark was able to put his own experience and talents to work. Ultimately, he didn’t just stabilize Butterball Farms, he put it on a path to growth.
The current Butterball Farms management team is a reﬂection of Mark, which is a complete, 180-degree change from when he ﬁrst took over. Deﬁned by their hard work, experience, intelligence and values, Mark gives his management team signiﬁcant autonomy as it handles a majority of the day-to-day business. Mark’ delegation philosophy allows him to focus on the future growth of the company.
In short, the key to his management team is trust in his people — that they are the right people for the job, will do the best possible work with minimal supervision from Mark and will adhere to executing on Mark’ strategy and vision for the future of Butterball Farms.
In addition to learning the story of Butterball and the transition from G1 to G2, you will also hear how Mark’s personal passion and the company’s mission statement, to “Enrich Lives” has been — and is being — lived out, inside the business and as an influencer in the Grand Rapids community. As a family business in your community, learn from Mark how you can collaborate with other family businesses and organizations to multiply the impact you have on the world around you.
Mark is in the process of completing a book titled The SOURCE – Using the power of collaboration to stabilize your workforce and impact your community. He will be using some of the content of the book in his presentation.
MEMBER TABLE TALK
In addition to hearing Mark and the lessons he’s learned, our member Table Talk practice will give members opportunities to respond to relevant and thought-provoking questions so they can learn from each other.
PANEL OF ADVISORS SHARING REAL FAMILY BUSINESS TRANSITION CHALLENGES
As is our practice, at this first Forum of 2020, we will also be featuring a Panel of Advisors who can offer their own stories and real-life experiences of crucial conversations as they have guided dozens of families through family business complexity.