You Don’t Have to Wear a Cape to Have a SUPERPOWER, Aligning your Brand Strategy with your Family/Company Values

Learn how to message the SUPERPOWER of your family enterprise!

Hear firsthand how a successful 2nd Generation Family CEO and Family VP of Global Business & Strategic Development found their SUPERPOWER with the help of their Strategic Branding expert, Whitepenny!

What to Expect

Enterprising families literally possess an in-born competitive advantage but sometimes struggle to express their “Superpower” in their brand. Your family name/brand is a Balance Sheet asset that must be preserved, protected, and invested in.

Is it time to push through all the confusion regarding Branding vs. Marketing, Brand Building/Brand Architecture, and Brand Strategy and create a consistent (Controlling) Family Narrative across businesses, platforms, charities, etc.?

Travis Coley and Jon Cofsky from Whitepenny will lead us through an interactive brand audit and brand development process. You will have an opportunity to see them in action as they “show” the transformation of Xerimis and hear the resulting impact.

Carol Sue Bernardo, the G2 CEO of Xerimis, a 2nd-generation family enterprise, will walk through the Bernardo’s family process of identifying their “Superpower” along with Jim Locascio who is a 1st-Round Family Draft Pick and the architect of Xerimis’s global expansion.

Founded in 1990, the Bernardo family enterprise based in Moorestown, NJ, has been serving the clinical packaging needs of pharmaceutical companies around the globe. The Bernardo family has defined their “voice” in a comprehensive brand strategy – including message, visual design, and digital presence – to compete effectively against much bigger competitors around the world.

Check out this 60-second clip of Travis explaining the difference between Brand and Marketing during our last President’s Peer Group:

BREAKOUT SESSION TOPICS:

•  YOU are the Target:  IT Training 101, presented by: Anthony Mongeluzo of PCS and Kevin Fox of  Capstone Group

  • This breakout session will teach you how to protect yourself and your organization from being the victim of a cyber-attack. You will learn the common and not-so-common ways hackers take advantage. PCS will share real-life stories on how his cyber security company ethically hacked into large organizations and will help you learn more about your cyber security posture. Additionally, you will learn the steps to take if you are compromised, which could potentially save your business, including the importance of Cyber Insurance. PCS will be joined by the Capstone Group who will provide an update on the Cyber Insurance market and some important items to keep in mind when it comes to Cyber Insurance policies.

• Improving Profits by Focusing on the Right Customers, presented by Mario Vicari of  Kreischer Miller

  • Many companies focus on growing their customer base and sales as a means to increase profits. However, not all customers are the same, and not all sales contribute to a company’s profits at the same level. This program will help companies understand how to look at their customers differently and how to select those that will have the most significant profit impact.

• Where to Invest within Human Resources & Employee Benefits in 2023, presented by Meghan Popoleo of  The O’Connor Group and Joe Fox of  Capstone Group

  • Employees’ needs—and how organizations drive benefits enrollment decisions to meet those needs—have changed over recent years. How should you prioritize investments when HR and Employee Benefits issues remain the same but budgets become more restrictive? How do you budget for the critical need of attracting and retaining your top talent this year? Join The O’Connor Group & Capstone Group as they dive into their recommendations on where to spend your money devoted to human capital. They will also cover: The current people trends, building your EVP (and what this means), and exploring the latest issues, trends, and solutions in the healthcare arena, including mental health, to help you implement strategies that stick!

Breakfast included – enjoy connecting with other enterprising families around the breakfast buffet, coffee station, and around your table!