Lonny brings decades of marketing expertise and experience with companies ranging from family businesses to multinational corporations. Early in his career, Lonny spent 12 years at BBDO/New York, one of the world’s largest communications agencies, where he was a Senior Vice President/Management Representative on many of their largest accounts, including GE, DuPont, Polaroid, Pine-Sol, Armstrong, Pillsbury, and Campbell Soup. During his tenure as President of Earle Palmer Brown/Philadelphia in the early 90s, the agency grew to become the largest agency in the national Earle Palmer Brown network, serving many blue chip national and regional clients, including Wawa, Comcast, Dollar Rent-a-Car, and Independence Blue Cross.
In 1999 he founded The Strum Consulting Group which provides strategic business and marketing consulting to select companies and professional service firms, several of which are family businesses.
Lonny also has extensive board experience, currently serving as a Director of Crazy Aaron’s, and as a Distinguished Director of the United Way of Greater Philadelphia & Southern New Jersey. Lonny has previously served as a board member of the Greater Philadelphia Chamber of Commerce, Arts & Business Council, Leadership Philadelphia, and the New Jersey State Aquarium.
A member of Young President’s Organization (YPO), Lonny was named one of the “40 under 40″ by the Philadelphia Business Journal in 1992 and was awarded the first ever “Most Valuable Professional” of the entire communications industry by the Philadelphia Ad Club in 1994. He also received the Committed Community Volunteer Award for the United Way in 2003 & 2011. Under his leadership he has earned Gold Effies for marketing effectiveness for Polaroid (at BBDO in 1987) and for the Partnership for Drug-Free America (at Earle Palmer Brown in 1993). Lastly, he was a 5-year Chairman of the Philadelphia area Council of the American Association of Advertising Agencies (4As), the industry’s most prestigious association.
Lonny is a frequent speaker on branding, marketing, and many business topics, and has authored dozens of articles in marketing journals, and is the author of the long running blog, Strumings.
Lonny has an MBA from New York University and a Bachelor’s degree from Rutgers College. He and his wife Marcie live in New Jersey.